Q: What inspired Vibezclub to take the franchise route to expand the brand?
Ans: The objective of Vibezclub is to reinforce its distinctive niche. Franchising made it easy to reach and satisfy more customers and expand into new markets, thus achieving the goal of continued growth. Vibezclub’s team follows a simple rule ‘treat the customer the way we would like to be treated’.
Q: What is the eligibility criterion for taking the franchisee of your company?
Ans: For us, a franchisee is a business partner. There are various parameters for finalising a franchisee such as: educational background, financial background, family ethics and so on. We allocate our franchise by keeping all these factors into consideration. But the most significant parameter is the franchisees’ passion for sales and success.
Q: How many franchisees do you have?
Ans: We have 11 franchisees presently. We are planning to take its count to 20 franchisees by the end of 2012.
Q: What support do you provide to your franchisees?
Ans: We provide our franchisee with every possible support as soon as the franchise agreement is signed. We even help our franchisees in lease negotiation. Our franchisee development team guides the franchisees through the strategising, teambuilding, monitoring and controlling process. We offer a thorough training and support to our franchisees.
Q: What is the break even period for ‘Vibezclub’ franchise?
Ans: Vibezclub franchise has a break even within two to three months of opening
Q: Any advice for young entrepreneurs?
Ans: The secret to success comprises commitment, excellence, an obsession with product you deal, dedication, and a desire to succeed.
Q: What are the future plans of the company in terms of expansion through franchising?
TC: The company plans to take the target to 20 franchisees by the end of 2012. We have plans to expand in cities like Delhi/ NCR, Hyderabad, Chennai and Bombay.